What Sets Us Apart

Your biggest benefit is our team; our biggest benefit is seeing you smile!

We believe our team’s attitude, experience, and care are the best around! All team members are courteous, gentle, well trained, and consistently attend specialized continuing education courses. Dr. Hershey is certified by the American Board of Orthodontics, and Dr. Heymann is eligible for certification. For your benefit, they personally answer all weekend and evening emergency calls.

Treatment Benefits

  • All X-rays are digital and taken in-office.
  • We use the state-of-the-art self-ligating Damon™ Smile braces for reduced treatment time and increased comfort.
  • Invisalign® clear aligners are available.
  • We use the iTero® digital scanner to eliminate the need for impressions for our Invisalign patients.
  • State-of-the-art sterilization methods are used and systems are monitored weekly by the microbiology labs at UNC.
  • Written progress reports are given every six months in treatment and verbally at each visit.
  • Pre-orthodontic guidance and observation program offered at no charge.
  • All patients, included observation patients, participate in our Patient Reward Program: Smile Rewards for orthodontic patients and our Smiles Kids Club for observation patients.
  • All patient records are made available to you and to referring sources via the Internet, fax, or mail.
  • Retainers are provided at the end of treatment. Follow-up visits for the first year to nsure retention care are also included.

Office Benefits

  • Cheerful, relaxing offices are located in Chapel Hill, Durham. and Hillsborough, NC.
  • Scheduling is available on most school holidays.
  • A call confirmation program is used to confirm appointments the evening prior to appointment.
  • A computerized appointment reminder is sent two days prior via your email.
  • View appointments, insurance, and account information and make payments online.
  • Patients and parents have WiFi access, along with iPads that can be checked out while you wait.
  • Video games, movie theater rooms, Guitar Hero®, and other entertainment is available in reception areas during visits.
  • Coffee, tea, and snacks are available for patients and parents.
  • $1 is given to children who have excellent oral hygiene at each visit.
  • Patient contests are held, with great prizes.
  • Office logo T-shirts are given at the start of treatment.
  • We celebrate of patients’ birthdays.
  • Mouthguards are provided for student athletes.
  • Connect with us on Facebook for ongoing contests and events.

Financial Benefits

  • Flexible financing is available, depending on qualifications.
  • Third-party financing is available through CareCredit™ or Chase Health Advance™.
  • Our office payment plan is interest-free and uses automatic draft.
  • Multiple family member discounts are available.
  • A discount for the second phase of treatment is offered if a two-phase treatment is recommended.
  • Acceptance of insurance assignment (we do all paperwork for you)
  • Acceptance of Visa®, MasterCard®, American Express®, and Discover®
  • Discount for payment in full at the start of treatment

Our mission is to provide state-of-the-art orthodontic solutions for our patients in a comfortable, family atmosphere. We are committed to maintaining the highest standards in clinical excellence and customer service.

As Chapel Hill, Durham and Hillsborough’s leading providers of the Invisalign and Damon Smile systems, our treatment options are faster, more comfortable, and more appealing than ever. We think you will be amazed by the difference a beautiful smile will make for you and the people you love.

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