what sets us apart
what sets us apart

What Sets Us Apart

Your biggest benefit is our team; our biggest benefit is seeing you smile!

We believe our team’s attitude, experience, and care is the best around! All team members are courteous, gentle, well trained, and consistently attend specialized continuing education courses. Dr. Hershey and Dr. Frick are certified by the American Board of Orthodontics, and Dr. Heymann is eligible for certification. For your benefit, they personally answer all weekend and evening emergency calls.

Treatment Benefits

  • All X-rays are digital and taken in-office
  • We use the state-of-the-art self-ligating Damon® Smile braces for reduced treatment time and increased comfort
  • Invisalign® & Invisalign Teen® Clear aligners are available
  • We use the iTero digital scanner to eliminate the need for impressions for our Invisalign® patients
  • State-of-the-art sterilization methods are used and systems are monitored weekly by the microbiology labs at UNC
  • Written progress reports are given every six months in treatment and verbally at each visit
  • Pre-Orthodontic Guidance and Observation Program offered at no charge
  • All patients, included Observation patients, participate in our Patient Reward Program: "Smile Rewards" for Orthodontic patients and our "Smiles Kids Club" for Observation patients.
  • All patient records available to you and to referring sources via the Internet, fax, or mail
  • Retainers are provided at the end of treatment. Follow-up visits for the first year to insure retention care are also included.

Office Benefits

  • Cheerful, relaxing offices located in Chapel Hill, Durham and Hillsborough, NC
  • Scheduling is available on most school holidays
  • Call confirmation program used to confirm appointments the evening prior to appointment
  • A computerized appointment reminder is sent two days prior via your email
  • View appointments, insurance, and account information and make payments online
  • WiFi access for patients and parents to use, along with iPads that can be checked out while you wait
  • Video games, movie theater rooms, Guitar Hero®, and other entertainment available in reception areas during visits
  • Coffee, tea, and snacks available for patients and parents
  • $1 given to children who have excellent oral hygiene at each visit
  • Patient contests with great prizes
  • Office logo T-shirts given at start of treatment
  • Celebration of patients’ birthdays
  • Mouthguards provided for student athletes
  • Connect with us on Facebook for ongoing contests and events
  • Annual patient appreciation day which consist of a movie for our patients and their friends

Financial Benefits

  • Flexible financing available according to qualifications
  • Third-party financing available through CareCredit™ or Chase Health Advance™
  • Office payment plan is interest free and uses automatic draft
  • Multiple family member discounts available
  • Discount for second phase of treatment if a two phase treatment is recommended
  • Acceptance of insurance assignment (we do all paperwork for you)
  • Acceptance of Visa®, MasterCard®, American Express®, and Discover®
  • Discount for payment in full at the start of treatment

Our mission is to provide state-of-the-art orthodontic solutions for our patients in a comfortable, family atmosphere. We are committed to maintaining the highest standards in clinical excellence and customer service. As Chapel Hill, Durham and Hillsborough’s leading providers of the Invisalign and Damon Smile systems, our treatment options are faster, more comfortable, and more appealing than ever. We think you will be amazed at the difference a beautiful smile will make for you and the people you love.

smile for a lifetime invisalign damon smile damon clear itero ada iaao